On March 8 2016, International Women’s Day, Facebook launched a campaign #SheMeansBusiness with the goal of supporting, empowering and celebrating the female entrepreneurs and women-owned businesses.

When women succeed, we all win.

When women do better, economies do better. That’s why Facebook is celebrating women who have built and run businesses, and delivering resources to help those who might one day do so themselves.

Because the next successful entrepreneur could be anyone. She could even be you.

According to The National, Ms Sarah Beydoun of Sarah’s Bag was among dozens of women from the region who attended an event last week to celebrate the launch of a new initiative from Facebook called #SheMeansBusiness, which supports female entrepreneurs in the Middle East and North Africa.

The initiative has partnered with UAE organisations such as Sharjah Entrepreneurship Centre (Sheraa), Emirates Foundation and Egypt’s Ahead of the Curve to train 10,000 women in a year via workshops, training sessions and online resources to equip female entrepreneurs with the knowledge, connections, skills and technology required to build and grow their business online. Facebook has had 70 per cent growth in the number of women setting up businesses on the platform in the past year, according to Nicola Mendelsohn, vice president for Eur­ope, the Middle East and Africa (Emea) at Facebook.

“Today on Facebook there are 65 million business pages. And the wonderful thing is it’s free. Anyone can set up a business for free on Facebook and you can start to reach the people that matter to you,” she says.

According to recent estimates, if women’s participation in labor markets in the MENA equaled that of men’s, the regional GDP could rise by 47% over the next decade, and the MENA could realize $600 billion in economic impact annually ($2.7 trillion by 2025). (Source – McKinsey report)

Global GDPA new McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality.


Female ownersA study shows that women own more than 300,000 small and medium enterprises in MENA, about 1/3 of the more than 1m SMEs in the regional economy.


63%of Saudi women have unregistered yet successful businesses, and rely on mobile phones and personal computers to do business.


2/3Two-thirds of governmental employees in the UAE are female.

58%The UAE has had a 58% increase in female entrepreneurs…in just 4 years.


InstagramHalf of Instagram users in Saudi Arabia are women using it for business.


Increasing numbers of womenThe number of Saudi women in the workforce has risen, from a very low base, and in 2014 reached 1.2 million (18%) of the female working-age population.


Women in GovernmentThe UAE was the first in the region to make female representation in all governmental boards mandatory.


Reduce the Gender GapThe B20 Employment Taskforce, with AT Kearney, determined reducing the gender gap by 25% added 12% to the total OECD economy by 2030.

Sarah’s Bag says its international expansion corresponded with the rise of social media.

“We rode this wave and it was very impactful for us. People got to know us from Instagram,” says Ms Beydoun. “We were able to connect to new retailers from Instagram and Facebook. We were able to connect to influencers – very important in the fashion world. The fashion world is very visual, so any picture you post is a chance to sell the product.”

And as an experienced entrepreneur with a successful business, Ms Beydoun sees #SheMeansBusiness as a chance to give back. Having worked with female prisoners and sold bags to women at the other side of the spectrum, she has learnt a lot about how women can use their talents to make a success of their lives.

“When you see this whole spectrum you realise that the most important thing for a woman is to be productive and financially independent,” she adds.

We can all join this wonderful campaign and support each other. You can get all the details from their website https://shemeansbusiness.fb.com/ae/

Thank you all for your love and support!

Content Courtesy Shemeansbusiness.fb.com









Every makeup tool is important and has more than one use. Just like that, our makeup spoolie AKA mascara wands has many benefits and therefore, is very important to have a lot of them in our makeup vanities. You can buy the disposable mascara wands in bulk from a supply store or from Sephora.

Specially, for makeup artists who have a lot of clients everyday or even just generally, everyone who applies makeup for others need to stack up on disposable mascara wands for hygiene reasons and also for the many benefits it gives us. It is not used just for the eyes but for many other things which we will list down shortly.

We say hygiene reasons not to offend any client or customer but for their and everyone else’s safety. Every client needs to know that the change of mascara wands, even if it happens in front of them or is thrown in the bin in front of them, it is not something offending but a good habit to stay fresh and hygienic.

Here is a list of some of the uses of disposable mascara wands:

  • Eyebrows – Obviously, by now we all know that these spoolies are used for grooming our eyebrows, blending and brushing the penciled or powdered eyebrow products for a clean and finished look.


  • Eyelashes – According to Cosmetologists, it is very important to change the mascara wands clients after clients or sometimes even avoiding the same wand the second time in the product. The reason being, it prevents nasty eye infections because our eyelashes protect germs and bacterias from getting in our eyes, which means, when you use the same wand in the product and then apply it on other client’s eyelashes, there would be chances of cross contamination. Therefore, it is always better to use different wands all the time.
  • Lips – These spoolies are used to exfoliate your lips before applying a lipstick. You can do this by applying an oil or a balm to your lips, and scrubbing it lightly with the spoolie so that it removes dead skin and gives your lips a perfect pouty finish.
  • Baby hair – We all do have that baby hair sticking out when we want to take a picture or some flyaway broken hair which messes up our looks. You can simply smooth it down by apply a hairspray on the spoolie and brush away those hair.


  • Nails – Use the spoolie to lightly exfoliate the dry nails before applying a nail polish. this will give you a clean smooth polish without any bumps.

Thank you for all your love and support! If you guys know of more uses, do let us know in the comments.

Content and Photo Courtesy Cosmopolitan



Pink Power – Beauty Blender!

Rea Ann Silva is the founder of Beauty Blender. She started her career as makeup artist in 1993 and from then on worked with celebrities, famous photographers, beauty magazines like Vanity Fair and Essence.


Rea Ann Silva and her daughter @watcherica

In 2002, she came up with the concept of original pink Beauty Blender which has changed the makeup application tools today. In 2003, the famous Beauty Blender was incorporated and it is by far one of the most favourite and important makeup applicator for all the makeup artists and even the people who use makeup in their day to day lives.

In 2013, Beauty blender won Allure’s Best of Beauty Award for the 5th time with the original Pink Beauty Blender. She also featured in New York Times Style section and won the “Fastest Growing Company” Award.


The texture of the beauty blender is super soft, it can be used dry but when you wet the sponge and use it for apply foundation, it gives a flawless finish. Beauty blenders can be used to apply liquid foundations, powders, eyeshadows, creams, and even skin care products.

“17 Beauty Blenders are sold every minute”, according to the International Marketing Director of Beauty Blender.

Now for the fun part – check out this challenge posed by the vlogger Selena Faye for the women all around the world to text their boyfriends the picture of a beauty blender and ask them what they think it is. All of these are hilarious!

Good going!


Egg :’))



Stress ball!!


That’s kind of creative – klown nose!








Bravo!!! hahaha!


Thank you guys for reading this post! If you enjoyed it as much as I enjoyed blogging it then do follow me for more and like the blog.

Photo Courtesy Beauty Blender



Oh! This is something really interesting and fun here. Specially, after day dreaming about the fairyland for almost all my childhood and teenage years, Storybook Cosmetics has brought somethings from our fantasy world to life.


When there is something really hyped about, like say the Harry Potter – whenever their books would come out or their movies, many of us who are fantasy fanatics go frenzy over shopping all kinds of things inspired by the movies or characters. Like the magic wand, the witch broom etc.


That’s the case for Beauty and the Beast as well. Storybook cosmetics is giving us amazing gift of a makeup brush that looks like an enchanted rose. This rose is crazy hyped up all over social media and we just can’t wait to get our hands on it. And if that wasn’t enough exciting they are also going to come up with Harry potter inspired makeup palette and brushes.

Storybook Cosmetics is owned by 3 sisters who are identical triplets. As fans of fantasy world, they want to create sparkly, magical and mystical line of makeup products. So far, we have heard a lot about them and their products. Everyone is waiting to get their hands on the products and lets hope it goes as wells its hyped up about.

I am seriously looking forward to these products, and if any of you guys are too, then let me know in the comments.

Thank you for your love and support!

Content and Photo Courtesy Storybook Cosmetics


Glowing Makeup reacting to UV light!

I have seen many types of makeup art which has inspired me to write about them. And one of the art with makeup is this UV LIGHT MAKEUP. This is a very interesting by Adriano Rodrigues who is a photographer and an artist. He created this fantastic photo series called “Neon Dream” for his photography class project where he collaborated with makeup artist Breeanna Nichols.

This was created by first airbrushing the model black, and then dotting with the luminous makeup that lit up under a black light like bright constellations in the dark sky.

Check out the amazing work by Adriano Rodrigues:


Thank you!

Content and Photo Courtesy Fubiz



NYX cosmetics is one of my favourite and most reliable brand. It’s pronounced as NIKS and it means GODDESS of the night. Well, as the word itself means Goddess – in our beautiful makeup industry it means GLAM. NYX is a drug store makeup company but their products are definitely high – quality.

Jumbo Eye Pencils available for $4.50 dollars on http://www.nyxcosmetics.com

Jumbo eye pencils had been the first product by Toni Ko in 1999. These pencils are very creamy and easily glide through the eyes. It comes in variety of vivid colours that are so beautiful that you just might want to have them all.

NYX has colours for every skin type and texture, because they have a variety of tones. They are rich pigments and have long lasting formulas. NYX has products with which every look can be created. Whether it’s a classic look, bold, glam, seasonal or on-trend.

For all the beauty lovers out there NYX is a must have product. BUT, the only problem is there is a lot to choose from. So here I am to help you out with some of their amazing products I have tried on:

NYX LIP Lingerie available for $4.20 on http://www.nyxcosmetics.com

NYX Soft Matte Lip Cream available for $3.60 on http://www.nyxcosmetics.com

NYX Liquid Suede Cream Lipstick available for $4.20 on http://www.nyxcosmetics.com

I totally love the NYX lipsticks because they are super creamy and highly pigmented texture. They have amazing range of colours and also have nude for every skin type. Basically, it’s a bonus when you get such a quality at this reasonable price.

NYX Hot Single Eyeshadows available for $4.50 on http://www.nyxcosmetics.com

NYX Love Contours All Palette available for $22 on http://www.nyxcosmetics.com

NYX has an amazing collection on eyeshadows which are intense colours and easy to blend and build on. They have 88 beautiful shades inspired by fashion runway trends. Their Love Contours All Palette includes eyeshadows of neutral tones, contouring and highlight and beautiful brow shades. It’s the best palette if you want to travel light. Check out more Eyeshadow Palettes on their website.

NYX Pigments available for $6 on http://www.nyxcosmetics.com

Their pigments shine like a star on our eyes. The colours can be easily mixed and matched and they are very easily blended. There might be a few fall outs but you can brush it off with your powders. The colours are very metallic and they also have radiant colours which are perfect for a glam look.

NYX Total Control Drop Foundation available for $14 on http://www.nyxcosmetics.com

NYX Strobe of Genius Illumination Palette available for $19 on http://www.nyxcosmetics.com

NYX Wonder Stick available for $12 on http://www.nyxcosmetics.com

The Total Control Drop foundation has a sheer finish – it looks very natural and matte. The number of drops depends on the coverage you need for your look. The Wonder Stick is a duo of highlight and contour and they are very creamy and buttery, and blend perfectly.

Again, it depends from person to person, some products might go very well for some people while for others it might not work out so much. So, you can try on the products at the stores before buying them or you could ask for samples and take a while to know if you want to go for it or not. Though there is a lot more for you guys to try out. Their amazing primers and illuminators, their eyeshadows and blush palettes and lots of cool things at an affordable price. They have foundation mixers and powders which I have heard are pretty amazing as well.

And according to marieclaire,  NYX has an awesome annual contest called Fine Artistry of Cosmetic Elites (FACE) awards and challenges vloggers to come up with certain themed looks for some seriously cool prizes!

Thank you guys for your support! Do let me know what you think of this blog in the comments section.

Photo Courtesy NYX COSMETICS



This is not a product review. This blog is about the most stunning and diligent makeup artist Pat McGrath. She first launched her product on October 2015, which was the Gold 001 pigments, gradually came the Phantom 002 eyeshadows and Skin Fetish 003 highlighter.

Gold 001

By 2016, she came out with Lust 004 and Metamorphosis everything kit 005. All of these are her master creations and absolutely stunning. They all come as kits which, even if you are not a makeup artist, will ignite the artist in you. And their packaging is amazing!


Phantom 002

“We can wear everything,” McGrath told ESSENCE. “And we do. And I do believe that one good thing about social media is it has helped support that idea.It’s just an amazing tool for beauty, for the fact you get to see everything on everybody.

Skin Fetish 003

According to McGrath via a release, “Gold 001 looks like pure metal, foil, gilding, brilliance. I have been working in the labs for years to see a pigment with this finish – I knew once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless.”

Lust 004

Metamorphosis Everything Kit 005

I personally have been perplexed by her utter artistic talent that she has applied in the products as well as the supermodels and celebrities. Pat McGrath has been previewing her products in fashion week ever since 2015 and this NYFW she has given a sneak peak of her new blue eyeshadow but it has not been confirmed yet. So stay tuned to be updated on it.


The sneak peak at NYFW 2017

“Today’s woman, for us, beauty is about trying new things,” says McGrath. “It’s about trying something different.”

Photo credits from Pat McGrath and Getty images

Thank you!